Earlier, Crocs teamed up with Ruby Rose, who created the "Just Love Clog" to help promote the message of LGBTQ+ inclusivity. She said that her "Crocs are a tool to help bring the message of Come As You Are to life." Another star who has partnered with Crocs is Venom actor Tom Hardy. During a recent appearance on Twitter, Hardy wore his rainbow Crocs. He received 145,000 likes on his post.

Crocs has also partnered with athletes such as Kerr Kriisa, who threw rainbow Crocs into the crowd during the Pac-12 tournament opener. Kriisa also shared a video calling for Crocs to reunite.